How OptiHint Mini-Landings Boosted Conversion by 36% for Clark Street Sports

Introduction

Clark Street Sports isn’t just a sports gear store. We’re a community of fans who share their passion for the NFL, MLB, and other leagues daily through collectibles, exclusive jerseys, and team-branded merch. But in 2024, we hit a serious roadblock: even our most in-demand items—like the 2025 NFL Salute to Service Hoodies or the Chicago Cubs Blues Alternate Collection—weren’t converting clicks into sales as actively as we’d hoped. Our “Buy” button conversion stalled at just 2.5%. That was our wake-up call.

The Problem: The “Invisible” Button and Lost Sales

Our site had high-quality content and up-to-date inventory, yet users struggled to complete purchases quickly. This was especially clear in seasonal collections like Salute to Service (military-themed) and Blues Alternate Cubs (Chicago Cubs alternate jersey). Visitors landed on product pages but didn’t proceed to checkout. Our analysis revealed:
- The “Buy” button got lost in the layout.
- No clear call-to-action (CTA) for limited collections.
- Product pages were overloaded with technical specs, not emotional appeal.
We tried A/B tests with button colors and positioning, but gains were minimal. We needed a solution that would rebuild the user journey from scratch.

The Solution: OptiHint Mini-Landings

The OptiHint team didn’t just suggest tweaking existing pages—they proposed personalized mini-landings for each collection. Here’s how it worked:
Focus on value, not features. For the Salute to Service line, we added: “Every purchase supports veterans”—boosting emotional engagement.
Bold, high-contrast CTAs. The “Buy for $115” button now stands out against product photos and appears again in the page header.
Social proof. Next to the hoodie, we added fan testimonials: “Best hoodie for stadium games!” — Mike, Chicago.
Simplified navigation. Users see only key elements: product image, CTA, and return guarantee. Everything else is hidden.

Results: +36% Conversion and Increased Loyalty

Just three weeks after launching mini-landings, we saw remarkable changes:
- “Buy” button clicks rose from 2.5% to 3.4% (a 36% increase).
- Conversion for the Chicago Cubs Blues Alternate collection grew by 28%.
- Average order value increased by 12% thanks to smart cross-sell recommendations on landings.

Before vs. After Comparison

Old version: Users saw 15 page elements, only 1 of which was the Buy button.
New version: 4 focused elements: emotional headline, product photo, CTA button, and return guarantee.

Owner’s Testimonial – Clark Street Sports

“When we launched the 2025 Salute to Service collection, I was sure fans would love it. But sales weren’t growing—and that worried me. OptiHint didn’t offer quick fixes—they rebuilt how we connect with customers. Within a week of launching mini-landings, we saw huge buzz around the Chicago Bears hoodie. And when conversion jumped to 3.4%, I knew: this is a game-changer for our business.
Thanks to the OptiHint team for your expertise! You don’t just sell tools—you teach us how to deliver product value straight to the customer’s heart. That’s exactly what our business needs in today’s digital noise.”
— Michael Reed, Founder, Clark Street Sports.

Conclusion

At Clark Street Sports, it’s not just about selling merch—it’s about uniting fans through the stories of their favorite teams. OptiHint helped us do that effectively.